Richard Branson’s Love Letter to Virgin America Is a Tearjerker

“I would be lying if I didn’t admit sadness that our wonderful airline is merging with another,” wrote Sir Richard Branson shortly after Virgin America’s takeover by Alaska Airlines was announced on Monday. In a thought-provoking post on the Virgin Group’s blog, he fairly bares his soul as few CEOs do, over both the merger and the future prospects for the U.S. airline industry.


Read the rest of the story on my Forbes Seat 1A site.