Alaska Airlines Buys Virgin America: What Will Happen to the Virgin Brand and Your Frequent Flyer Miles?

After a weekend of speculation, this morning two of America’s best-regarded airlines confirmed their intent to merge. Alaska Airlines will acquire Virgin America in a deal valued at approximately $4 billion.

The merger “strengthens the company as a competitor to the four largest U.S. airlines,” Alaska says in a statement.


Read the rest of the story on my Forbes Seat 1A site.