5 Reasons Los Angeles’ Broad Museum Is America’s Newest Art Hotspot

Forget the Emmys: the real buzz in Los Angeles this weekend is all about the city’s newest museum. The Broad, housing the top-notch contemporary art collection of billionaire philanthropists Eli and Edythe Broad (rhymes with road), was five years in the making and cost a cool $140 million. Last night’s star-studded opening gala was attended by the likes of Bill Clinton, Gwyneth Paltrow, Reese Witherspoon and art world luminaries from John Baldessari to Barbara Kruger and Takashi Murakami.

The museum opens September 20, across the street from Walt Disney Concert Hall in the heart of Downtown L.A. Here are five reasons you’ll want to visit the next time you’re in town.

Read the rest of the story on my Forbes Seat 1A site.