‘Star Wars’ Hype War: Airline Wins With R2-D2-Themed Plane

You think you’re a serious Star Wars fan? Hah!

Camp out for weeks in front of the movie theater, spend hours transforming yourself into a Princess Leia-lookalike, shout “I am your father!” until everyone around you thinks you’re… you know… like, weird… dude, and you still won’t hold a light saber to the Japanese airline ANA (short for All Nippon Airways). That’s because you don’t have entire jumbo jets painted with Star Wars characters and logos, do you? Booyah!

Read the rest of the story on my Forbes Seat 1A site.