Airline passengers love collecting frequent flyer miles. Trying to redeem them? Not so much. ‘It’s been harder and harder to find somewhere I want to go with open seats for miles,’ wrote Sheri W on Lonely Planet’s Facebook page.
And yet, a study conducted by Colloquy, which analyses loyalty marketing, found that the value of the points and miles issued each year through rewards programs in travel, hospitality, finance and more comes to US$48 billion, about one third of which goes unredeemed. ‘There’s so much value here that consumers don’t take advantage of,’ says Ryan Eberhard, co-founder of Santa Monica-based Pointhub.com.
Click to read the full story of how you get more from your mileage, at Lonely Planet’s website.