Burning Man 2020 Goes Burn-From-Home, Courts Potential Global Audience

Yeah, we know. You can’t go to Burning Man this year, and it sucks.

But maybe not entirely.

Burning Man, the mac daddy, mac mama and mac baby of events/festivals/raves/cultural touchpoints, normally takes place in the Nevada desert at the end of August. But when the in-person event was canceled this year due to COVID-19, organizers got busy mounting a virtual festival recreating many of the highlights and adding a different kind of sizzle.

It’s all meant to be experienced from the comfort of your own home, or at least from a safe social distance. And what it loses in the intimacy of Black Rock City (the temporary town of 79,000 that’s Burning Man’s desert home), it makes up in creativity and potential global reach. Anyone around the world with a device can be a virtual Burner.

Read the full story on my Forbes site.

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