With Burning Man 2020 Canceled, Nearby Town Feels The Heat

For 8 days each year, tiny, don’t-blink-or-you’ll-miss-it, Gerlach, Nevada (population 107) is as close as one can get to the coolest place on earth, Black Rock City, the temporary, nearly 79,000-person community better known as Burning Man.

But not this year. Just as COVID-19 canceled about every other gathering during 2020, it also claimed the in-person Burning Man (a virtual event is in the works).

So what happens to Gerlach when its biggest annual event is canceled?

Read the full story, on my Forbes site, to find out.