The first Legoland Hotel in the Americas opened this weekend in Carlsbad, Calif., north of San Diego. It’s a fantasy land in primary colors with something to make kids of all ages smile, from clever themed rooms to brick-building contests and a disco elevator.
If one measure of an artist is finding a motif and committing to it, Lego’s designers belong up there with the Old Masters. For starters: 3,500 Lego models fashioned from over 3 million of the Danish bricks, throughout the 250-room hotel. The building is three stories, both in height and the themes of its rooms (kingdom, pirate or adventure), which are executed to the hilt.
Read the full story on my Seat 1A blog on Forbes.com.