“I think that every woman that gets into a car has that initial fear,” says Ingrid Newman of Costa Mesa, Calif. She says she feels it every time she calls a Lyft to take her elderly mother to her weekly salon appointment. “When I see the screen and a man’s face pops up, I have an initial ‘Oh my goodness’ feeling. I don’t want to stereotype, but it’s just a fear that a woman has because you just don’t know.”
A new ride-hailing service hopes to make that fear a thing of the past, by having women drivers serving women passengers. Called See Jane Go, it debuted this morning in Orange County, Calif.
Read the rest of the story on my Forbes Seat 1A site.