A writer in London has punked TripAdvisor in the most extreme way possible, creating a fictional eatery that became the city’s top rated restaurant.
Lifestyle and food writer Oobah Butler wrote on Vice.com that he thought there was something fishy with TripAdvisor when “restaurant owners would pay me £10 and I’d write a positive review of their place, despite never eating there.”
“Over time,” he realized, “their fortunes would genuinely turn, and I was the catalyst.”
So he set out on the ultimate fake, to see if he could reach TripAdvisor’s No. 1 ranking with a restaurant that doesn’t even exist.
Read what happened on my Forbes site.