Let’s call it like it is: those airline safety presentations have always felt a little like a kabuki dance, no? Now Japan’s largest airline, All Nippon Airways, has taken that literally, with actual kabuki performers in its newest in-flight safety video. I, for one, can’t stop watching it.
Based on ANA’s partnership with the Kabuki-za Theater in Tokyo, Japan’s premier venue for this unique art, the new video puts actors through the paces of airline safety, melding the fine details of kabuki and air travel for a presentation as eye-catching as it is informative. More importantly, unlike most ho-hum safety videos, it really gets you to pay attention.
Watch it here in Japanese and English: